As per Hindu mythoi, God Venkateswara love festivals, and that’s why every day in Tirupati passes like festival. However, some popular festivals and events in/around Tirupati are the Brahmotsavam, Vijanagar Festival, the Kalyanotsavam (marriage of the Lord), Gangamma Jathara, Rathasapthami (Magha Shuddha Saptami) and Arjita Brahmotsavams (the mini version of Brahmotsavam).